The future is so bright, we are going to need shades. All of us. This week whilst working on some integration with the formation tools we took a time out and realised our branding and front pages were just not up to scratch.
We always knew this, we knew we would have to rebrand and redevelop, it just wasn’t a priority for us whilst we were teaching computers how to process invoices.
So whilst fully embracing the machine love we hop skipped and stumbled over a new threshold for ourselves and wrapping the team up inthe digital love of the 1’s and 0’s we gave over complete development and control of our branding direction to the machine.
And this is what she spat out in less than 20 minutes with 4-5 iterations.
Now Im an old designer, and I have to say I was never a fan or supporter of machine generated code / images / art, but there is something else going on here, we gave no remit, the machine did its own research on the brand and interpreted our feedback from presenting us with options in 4 or 5 iterations of “which do you prefer”.
I think the results quietly say more about whats going to be possible in our imminent futures.